Tuesday Jun 03, 2025

EP37: Inspiring through Storytelling

Most business presentations are packed with data no one remembers. Stories are what actually stick.

Karin Reed is joined by senior communication coach Andrea Brody for a conversation that redefines what storytelling looks like in a business setting. What makes someone pause, lean in, and actually remember what you said? Well, it’s probably not your bullet points.

Andrea shares insights from her Inspiring Through Storytelling workshop, including the science behind why our brains respond so strongly to stories, and why even simple, everyday moments can leave a lasting impression. She breaks down common misconceptions about what counts as a “real” story and explains how value stories, founder stories, and customer stories can all be used strategically, depending on your audience.

For anyone who’s tired of being forgettable in meetings, pitches, or presentations, Karin and Andrea’s conversation offers a smarter way to connect, and a clearer reason to start sharing stories that actually mean something.

Episode Breakdown:

00:00 Business Storytelling and Why It Matters

02:51 Inside the “Inspiring Through Storytelling” Workshop

05:04 The Science Behind Why Stories Stick

07:59 What Makes a Story Effective

10:54 “I’m Not a Storyteller” and Other Common Myths

11:18 How to Find Meaningful Stories in Everyday Life

13:35 Participant Breakthroughs and Story Wins

19:40 NFL Combine Example: Quiet Leadership Through Story

22:07 Leading Through Storytelling in Tough Times

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