EP05: Communicating with Noble Purpose with Lisa Earle McLeod

Imagine you are leading a team where every member is as passionate about the company's impact as you are. Host Karin Reed discusses challenging traditional leadership narratives with guest Lisa Earle McLeod, a global expert on purpose-driven business and bestselling author of “Selling with Noble Purpose” and "Leading with Noble Purpose.” In this episode of Speaker Dynamics: Own the Room, they explore the transformative power of leading with a noble purpose, where Lisa talks about how important it is for leaders to tell “meaning stories” not just “money stories.” 

 

Lisa explains the concept of a noble purpose – a motivating factor for companies to enhance their customers' lives beyond mere transactions. This episode peels back the layers on why focusing solely on metrics misses the mark if it doesn't directly contribute to customer well-being.

 

Listeners will gain an insider's look into how leaders can effectively embody and communicate this noble purpose by using real-life stories to incorporate a sense of empathy and passion within their teams. The discussion reveals how creating a narrative centered around the organization's customer impact not only sets a company apart in the marketplace but also skyrockets employee engagement.

 

For anyone leading a team or looking to make a genuine difference through their work, this episode promises actionable strategies, invaluable insights, and a compelling reason to rethink what truly motivates us. Discover how to turn your organization's focus outward, creating a culture where making money and making a difference go hand in hand.

 

Quotes

• “Noble purpose doesn't mean tolerating low performance. It means setting the bar very high because the work we do here actually matters.” (25:30 | Lisa McLeod)
• “You don't have to choose between making money and making a difference. If customers are buying from you, what you're doing is helping them. And you don't need to buy into this false dichotomy that noble purpose is for the social workers and surgeons of the world. You don't have to choose between making money and making a difference. You deserve both. You can have both. And we all deserve that.” (26:05 | Lisa McLeod) 
• “One of the things that leaders often get accused of is talking out of both sides of their mouths. And leaders are afraid if they talk about the meaning and significance of the business, that people will think they don't care about the money. So you got to take that off the table. You have to say, I care about making a difference to our customers. I care about you all. And I also need to care about the money. And so when I talk about purpose and noble purpose and making a difference, that doesn't mean that I don't care about the money. If the money doesn't work, we don't have jobs. And oh, by the way, humans are complex. We can care about more than one thing at a time.” (22:57 | Lisa McLeod)

 

Links

Connect with Lisa Earle McLeod:

Website: http://www.mcleodandmore.com/

Connect with Karin Reed:

Website: www.speakerdynamics.com

Speaker Dynamics University: https://university.speakerdynamics.com/

Speaker Dynamics on Instagram: https://www.instagram.com/speakerdynamics/

Karin Reed on LinkedIn: https://www.linkedin.com/in/karin-reed/

Podcast production and show notes provided by HiveCast.fm